Five reasons why you need to measure culture:

In repeated independent studies over the years, culture has been found to be the biggest stumbling block for organisations trying to introduce change.

Cultural clashes are one of the most common reason for failures or problems associated with mergers and acquisitions.

It is a very powerful way to track several soft measures of business performance.

If you ignore the soft measures, sooner or later they become hard measures. It may be too late by then to recover.

Most businesses acknowledge that organisation culture is critical to business success yet, in a recent survey of the Times top 500 Companies, less than a third of the 62% who had embarked on a cultural change programme in the last 5 years had assessed the current culture in order to measure results.